Thursday, January 16, 2014

Facebook continues to improve their platform to lure ad dollars

Advertisers can now specify objectives like increasing traffic to a website, encouraging more “likes” or converting more sales. They can choose whether their ads appear in Facebook’s “news feed” or in a column on the far right of its pages. And they can target demographics they want to reach more precisely.
http://www.nytimes.com/2014/01/16/business/smallbusiness/with-revamped-advertising-program-facebook-aims-to-compete-with-google.html?nl=todaysheadlines&emc=edit_th_20140116&_r=0

No comments:

Post a Comment

Media Strategist

Blog Archive