From a Nonprofit, Advice on Reaching Millennials (New York Times) #nonprofit #millennials

DO SOMETHING, the national nonprofit organization that encourages young Americans to become involved in causes and civic action, is doing something different: starting a unit devoted to helping marketers and other organizations better engage with young Americans.

http://www.nytimes.com/2013/06/07/business/media/nonprofit-group-to-help-for-profit-marketers-reach-youth.html?_r=0