Coke, Chrysler, Walmart Lean Into Larger Causes: It's what millennials are looking for (AdWeek) #Millenials #CSR #Charity

Marketing chiefs at Coca-Cola, Chrysler and Walmart all espoused the virtues of connecting to larger social issues, be it obesity, the economic recovery or the needs of military veterans. And while the impulse of such companies to do good is high-minded, it's also practical: Consumers, particularly millennials, value companies that give back.

http://bit.ly/18Ej082

The Charity Divide: Boomers Vs. Gen X And Gen Y (Forbes)#Nonprofit #GenX #GenY #BabyBoomers

In The Next Generation of American Giving, the nonprofit fundraising consultant Blackbaud and its partners at Edge Research and nonprofit consultant Sea Change Strategies analyzed the charitable habits of four generations of Americans: boomers, Gen X, Gen Y and “matures”.

http://www.forbes.com/sites/nextavenue/2013/10/04/the-charity-divide-boomers-vs-gen-x-and-gen-y/