Data Segmentation: identifying objects and classes.

information about data such as meaning, relationships to other data, origin, usage, and format. Individuals within groups can be segmented by their “likes” and usage of products and services.

http://hudsonvalleypublicrelations.com/data-segmentation-identifying-objects-and-classes/

Blogging generates traffic and optimizes your site.

A content strategy with 18 to 20 posts per month generates twice as many visitors to your site compared to 4 posts per month (HubSpot Research).

http://hudsonvalleypublicrelations.com/blogging-generates-traffic-and-optimizes-your-site/