Wednesday, June 29, 2011

Media Consumption Trends


An increasing share of the US news audience turned to the internet in 2010, according to a new report from the Pew Project for Excellence in Journalism. Data from “State of the News Media 2011″ indicates in 2010, every news platform except for the internet saw audiences either stall or decline.

Internet News Platform Grows 17%
Pew data indicates the US audience for the internet news platform grew 25% between 2001 and 2010. Network, Cable and Newspaper have declined significantly during the same period.  For the most part Radio news consumption has remained constant.  Over the past ten years online news has grown 25% as TV news consumption has declined nearly 10%. 

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Media Strategist