PR and Social Media Measurement Conference

The top 5 takeaways from our PR and Social Media Measurement Summit , taking place in Washington D.C. February 18-19: Measurement + engagement = growth. You're already putting hours into establishing a connection between your customers and your brand; now learn measurement techniques that will make creating laser-focused content a breeze. You don't have to measure more, just measure smarter. Hear from experts about which measurement tools will work for you — and which tools aren't worth the hassle. The key influencers in your field are your best untapped resource. Find out how you can determine who those influencers are and measure how large their impact is on your customers.

http://bit.ly/JwJUKh

"10 Simple Ways Social Media Help Small Businesses " #SocialMedia

"Small businesses may feel that a social media presence is a luxury rather than a necessity. In fact, social media can be a boon to small businesses, and the time invested in it will pay off."

http://bit.ly/1aM20Ok

"Who Benefits From Facebook and SEM Advertising? " #SEM #Advertising #SocialMedia

"Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can draw on. Putting together the right mix of platforms and finding a balance that works for your business is a challenge."

http://bit.ly/1aM2EeI

"Trends and Predictions for B2B Social Media in 2014 " #SocialMedia #B2B #ContentStrategy

"2014 is right around the corner. Whether you have developed your annual social media strategy and budget yet or not, don’t miss out on the trends and predictions for smart B2B social media planning."

http://bit.ly/1aM3vMk

Foursquare Bidding for Revenue #SocialMedia #Advertising

"In a bid to boost revenue, Foursquare will now let brands that don't have a physical location advertise on its most prominent real estate: the app's home screen. MasterCard is the first business without a brick-and-mortar presence to place an ad on Foursquare's home screen."

http://bit.ly/1hGFnmQ

Branding Basics for Social Media #SocialMedia #Branding

In the online world, your brand is shaped by everything you do and say. With an increasing number of social media channels comes a strong need to present a consistent brand.

http://huff.to/1aM0CeB

Musings on the Future of Print Journalism

Intern Gillian Foss shares findings and opinion on the current state of journalism - in particular, print journalism, and how it continues to change in both positive and negative ways.

http://bit.ly/1gcRCqK

Crisis Communications and Social Media #CrisisCommunication #SocialMedia

Since Huy Fong has no real online presence to speak of and no social media outlets, they’ve been living with their head in the sand. Many avoid social media out of fear that someone might say something bad about them. That’s not why Huy Fong avoided social media, it just wasn’t a priority for them. But this points out some glaring truths about our digitally connected world.

http://bit.ly/1eEEpDp

Social Media Marketing Myths #SocialMedia

"There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately mixed messages continue to flourish, leaving business owners wondering where to focus marketing resources."

http://bit.ly/18SW7mh

Twitter Lead Gen Cards: 3 Keys to B2B Domination #SocialMedia #B2B

Back in May, Twitter began piloting “Lead Generation Cards,” a new advertising feature that let companies build their email marketing lists right within Twitter. In August, Twitter opened up the feature to all advertisers. The results were huge.

http://bit.ly/18SVucb

Truth and Lies of Social Media ROI #SocialMedia #ROI

ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them.

http://huff.to/18SVYiv

Google Wants to Write Your Social Media Messages #Google #SocialMedia

Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks.

http://bit.ly/18SUW6l

Creating a Social Media Dream Team #SocialMedia #Leadership

Social media responsibilities began in marketing. It was a logical starting point. Evolution happened and the channel evolved differently from expectations. One department cannot adequately manage all of the nuances of social networking.

http://bit.ly/1eECZsw

What Are You Worth To Social Media Stocks? #SocialMedia #Advertising

Most Social Media stocks rely on advertising revenue. And ad dollars dedicated to Social Media are growing. If advertising revenue were the only potential for Social Media companies, then valuations have been considered high. What else is there?

http://onforb.es/18SVBES

Brilliant Ways That B2B Brands Are Tapping into Social Media #SocialMedia #B2B

The marketing mantra – go where your audience is – isn’t just for B2C brands. Business leaders are people too.B2B brands can use (and have used) social media to attract people’s attention.

http://bit.ly/1epB0cb

Understanding #Hashtags in Social Media and Search #SocialMedia #Search #Advertising

In the early days, hashtags were only used by the social media early adopters. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry.

http://bit.ly/1h9vMVe

If Facebook Disappeared Would It Affect Your Business? #SocialMedia

While the average user, after grieving the loss of Facebook, will eventually move on, the loss of Facebook would have serious implications for businesses that use it to market. Would the torch would be passed - perhaps to Google+, or maybe an up-and-coming social site?

http://bit.ly/1h9vUEr

Did You Know Your Best Co-Branding Opportunity Are Your Employees?#BrandingStrategy #SocialMedia

We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity.

http://onforb.es/1epztTt

Does #Twitter have a #diversity problem? #socialmedia #inclusion

Twitter is receiving attention for its impressive debut on the New York Stock Exchange. However, as Twitter went public the company has received negative publicity for its diversity problem.

http://on.thegrio.com/1faa17e

Which is better for your business digital or Traditional Marketing? #Marketing #SocialMedia

"When launching your business, keep in mind that traditional marketing has always been an effective method for first establishing your brand in the marketplace, but a social media strategy with regular updates will help you engage those first customers who come through the door and keep them coming back."

http://bit.ly/1h9uWIh