Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It (Entrepreneur) #Leadership #Branding

As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a business's founder. That's why you need to take the time to craft your reputation in order to create a personal brand parallel to your company's brand.

http://www.entrepreneur.com/article/228712#ixzz2gmjBw3A1