Brand And Marketing Trends For 2014 #Branding #Marketing

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own.

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Branding Basics for Social Media #SocialMedia #Branding

In the online world, your brand is shaped by everything you do and say. With an increasing number of social media channels comes a strong need to present a consistent brand.

http://huff.to/1aM0CeB

Everything You Know About Branding Is Wrong #Marketing #Branding

If you ask any major corporation, the majority would probably agree branding is everything.Except the word “brand” may be the most misunderstood, misrepresented, and misused word in recent memory.

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When Ads Look Like Content

In a search for new revenue, many news outlets have embraced "sponsored content" -- advertisments that are meant to blend in with regular editorial content.

http://on.wsj.com/1d1bHeQ

Three Branding Lessons From U.S. News' College Rankings #Marketing #Branding

Every organization that cares about its brand can learn three important lessons from the annual hubbub.

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The One Thing Great Brands Do #Marketing #Branding

"Branding is a term that gets talked about a lot, but many entrepreneurs struggle to grasp this slippery concept.Branding encompasses everything, says Melanie Spring, founder and chief inspiration officer at Bethesda-based branding company Sisarina. It’s not just what you do, she says, but what you are."

http://bit.ly/1eEmNYg

"The Coming Out of Brands": New report on #LGBT equality in #advertising #diversity #inclusion

Representing LGBT people in advertising isn't just fair, it's also good marketing sense. According to "The Coming Out of Brands," a new report by online publication Curve by Getty Images.

http://bit.ly/1fac1wc

Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural

Following is a compilation of multicultural marketing programs we developed for large and small brands in diverse sectors, such as financial, health and cosmetics, telecom and community development. Clients included: L'Oreal, JPMorgan Chase, Colgate-Palmolive, Verizon and others.

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Entering the Third Age of #Branding

Today, we are living and working in what many are deeming a third age of branding; one defined not by how a brand carries itself through external communications, but by how people experience the brands around them. It’s an age shaped and formed by the ever advancing and emerging influence of technology, along with the empowerment of us as humans.

http://bit.ly/IduqJW

Emotional #Branding: Connecting With Your Customers Through Story #Narrative

Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.Story is the secret ingredient that makes an emotional connection powerful and lasting

http://bit.ly/1faaTIX

How to Help Your Brand Connect to #LGBT Audiences #Branding #Diversity

Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.

http://bit.ly/IduEkq

Effective brand identities -- connecting visual with emotional. #branding

Following is a compilation of brand identities we've created for small to mid-sized businesses, non-profits and Fortune 500 corporations.

http://bit.ly/10nfLQ1

Science and Branding or the ‘Science’ of #Branding?

21st century marketing marks the dawn of an age that surpasses simple industrialization, commerce and structuralism, and celebrates more human traits. Financial and economic interactions are the culmination of human transactions in the widest sense, transactions which begin with exchanges of thoughts, emotions, experiences and social activities.In short – it’s complicated out there and we marketers need to mirror that complexity with practical, diverse, layered and integrated propositions.

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The Participation Age of Branding #Branding #Millennials

As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy. They don’t just want to buy your brand, they want to be a part of it.

http://bit.ly/1fa9eTO

Essentials for Managing Global Brands in the 21st Century #Branding

Managing brands today is a complex practice, whether in large multinational or small family run companies. It requires dedication, meticulousness, teamwork, organization, planning, perseverance and a great deal of passion. At the same time, it requires to count on rather business, design or communications perspectives, while knowing well enough about the product it offers and the industry it participates in

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Did You Know Your Best Co-Branding Opportunity Are Your Employees?#BrandingStrategy #SocialMedia

We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity.

http://onforb.es/1epztTt

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

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Entering the Participation Age of #Branding #Millennials

The tectonic plates that underpin our marketplace are in the midst of a large shift…and brands should be paying attention. As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy.

http://bit.ly/1fa9eTO

The Role of the Logo in the Third Age of #Branding

Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC.When branding began is irrelevant now, in any case. What’s really interesting is the journey and rudimental development of market forces. Unique selling points, differentiation, quality assurance, provenance – all modern terminology, but age-old tenets of the free market.

http://bit.ly/1fa8Pkk

How AT&T Reached Asian #Millennials #Culture #Branding

AT&T has been serving Asian customers for many decades,but today's competitive environment requires new approaches to elevate your brand.

http://bit.ly/1fa7kme