Avoid negative keywords for your law firm. #careertips

Law firms want to avoid targeting price shoppers, incorrect geographic queries, employment seekers and much more. It is important to note that even if someone does not click on your ad and you aren’t directly paying the price of that click, the impressions you get that are not clicking lower your CTR (click through rate), and can detrimentally affect your Quality Score.
http://www.attorneyrankings.org/negative-keywords-for-lawyers/