Wednesday, October 12, 2016

Do’s and Don’ts of Outdoor Advertising - Rock City Media


The benefits of outdoor advertising are many. -Outdoor advertising reinforces the availability of your brand in the eyes of your customers and ensures brand dominance. -Out of home reassures your existing customers’ brand choice — increasing brand loyalty within your consumer base. -It’s on all the time, 24 hours a day, 7 days a week. And it’s free, there is no subscriber fee. -Geo-targeted outdoor campaigns keep local demographics in mind so that the billboard is more relatable, especially for hard-to reach audiences (young people, business people, and low-income areas).
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