Out of home improves your relationship with retailers as well. -Outdoor advertising generates high levels of awareness immediately before the purchase. -Proximity: 70% of purchase decisions happen in the store and billboards are typically the last message to break through to customers. -Retailers are more willing to give a product better in-store exposure if they see they are getting backed by advertising in the area. -Billboards are an effective way to get people talking about your brand. It’s a perfect opportunity to let them know who you are and what you have to offer.
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