DO use few words, large Print, and legible fonts. Billboards are usually on main roads and highways so you don’t have a lot of time to get your point across. Highways have people traveling at high speeds and won’t have time to read a complicated message. Strive to keep the copy under (6) six words. Keep the words big — utilize the full width of the billboard whenever possible and use legible font such as Helvetica so people can easily read it.
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