Digital didn’t ruin billboards, it reinvented them. The introduction of digital solutions to the outdoor advertising atmosphere has revolutionized the practice. For years, outdoor advertising was a slow process consisting of meticulous design and printing onto large pieces of paper, then working with artists to touch up the large public canvas. Switching to digital billboards has changed things for the better. While the craft still includes the creative work and research that went into traditional billboards, digital methods have exponentially streamlined the process into ways that are faster, easier and more cost effective.
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