Essentials for Managing Global Brands in the 21st Century #Branding

Managing brands today is a complex practice, whether in large multinational or small family run companies. It requires dedication, meticulousness, teamwork, organization, planning, perseverance and a great deal of passion. At the same time, it requires to count on rather business, design or communications perspectives, while knowing well enough about the product it offers and the industry it participates in

http://bit.ly/IdtRzS

Sid Lee Transforms #Absolut in Global Work Targeting #Millennials (AdWeek) #GlobalAdvertising #Art

The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead agency Sid Lee.

http://bit.ly/1bq9atJ

A Gremlin Creates Havoc in French Campaign for Snickers (AdAge) #Snickers #Gremlins #Multicultural #Advertising #BBDO

The U.S. has already witnessed how Snickers can transform celebrities like Betty White and Aretha Franklin into normal people. Now, CLM BBDO gets in on the action with this "You're Not You When You're Hungry" spot, which marks the candy brand's re-entry into the French market after a long silence.

http://bit.ly/19IEoNE