Want to Lure Shoppers to a Small Store? Give Them a Map

Small retailers across the country are taking advantage of a technology that lets them upload floor plans of their stores to mapping apps and other online services. That means the stores show up in searches if customers call up a map that shows local businesses. Customers can also use the floor plans to get a look inside the store beforehand—or figure out where the store is, if it's located inside a larger building, like a mall.

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