Custom Content Conference 2014

The Custom Content Conference is produced annually by the Custom Content Council. This event is geared toward content providers, marketing executives, media and vendors and focuses on the latest trends, content strategies, research, case studies and more.

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FFIEC Clarifies Social Media Risks

FFIEC’s new guidance offers a helpful reminder to banking institutions of the social media risk assessment steps they should already be taking. - See more at: http://smlrgroup.com/ffiec-clarifies-social-media-risks/#sthash.fT4zygKe.dpuf

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Unencrypted Laptops Lead to Mega-Breach

A recent theft of two unencrypted laptop computers that were cable-locked to employee workstations at the headquarters of insurer Horizon Blue Cross Blue Shield of New Jersey has resulted in a breach that potentially affected nearly 840,000 individuals.

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Data Breach Results: 23 Charged in Card Fraud Scheme

Federal authorities in New York have charged 23 individuals for the roles they allegedly played in a counterfeit card scheme that compromised more than 1,000 payment cards used to make more than $2 million worth of unauthorized retail purchases in several states.

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Cybersecurity Bill Introduced in House

Measure Seen Bolstering Business-Government Cooperation on Cybersecurity The sponsors say the National Cybersecurity and Critical Infrastructure Protection Act of 2013, introduced Dec. 11, would bolster the partnership between industry and the government to jointly raise the bar on cybersecurity

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Want to Lure Shoppers to a Small Store? Give Them a Map

Small retailers across the country are taking advantage of a technology that lets them upload floor plans of their stores to mapping apps and other online services. That means the stores show up in searches if customers call up a map that shows local businesses. Customers can also use the floor plans to get a look inside the store beforehand—or figure out where the store is, if it's located inside a larger building, like a mall.

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When Ads Look Like Content

In a search for new revenue, many news outlets have embraced "sponsored content" -- advertisments that are meant to blend in with regular editorial content.

http://on.wsj.com/1d1bHeQ

Coca-Cola is increasing its Content Strategy #ContentMarketing #CocaCola

Speaking at the Content Marketing Association’s Summit in London Coca-Cola’s recently promoted SVP of integrated marketing communication and design excellence for North America outlined the company’s “liquid and linked” marketing strategy, which it first unveiled publicly in at Cannes Lions earlier this year.

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11 Must-Measure KPIs for Content Marketing Success #ContentMarketing

"Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs).

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"3 Audience Types That Are Essential to Successful Content Marketing " #ContentMarketing #Publishing

"As a content publisher yourself, you recognize that the most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there is no reason for businesses to create content in the first place. Without the audience, we cannot drive revenue of any kind."

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"Which Brands Had the Worst Content Marketing in 2013? " #ContentMarketing

"2013 is not yet over—we’ve still got almost an entire shopping month before Christmas!—yet end-of-the-year lists and retrospectives have already started to pour in. The lists in this latter category may sometimes seem mean-spirited, but they can also be instructive, showing the rest of us some potentially fatal errors to avoid."

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Yahoo Debuts High-Def Ads for Rich Media Content #Advertising #ContentMarketing

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements. These new ads deliver high-quality brand images that are as engaging as the surrounding content.

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"Make Your Content Marketing Amazingly Edible "#ContentMarketing

Wouldn’t it be great if all the hard work you put into your content paid off?All the prep. All theTLC. The reward comes from seeing it devoured, receiving positive feedback, and knowing your customers will surely tell their friends where the tasty stuff comes from.

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4 Tell-Tale Signs That Your Business Doesn't Have A Content Marketing Strategy #ContentMarketing

It’s no secret that this year, SEOs and Social Media bods have been throwing the ‘C’ word around like it’s the next big thing.A marketing discipline in its own right, it can make or break campaigns and can be instrumental in attracting and retaining customers.

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The Yin and the Yang of Social Media

A comprehensive brand assessment identifies values and goals, services - products - procedures, and keywords - channels - vocabulary.

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How to Draw People to Your Facebook Page

It’s easy to reward your loyal fans and customers with access to special deals with a Facebook Exclusive or Coupon app that keeps your brand top of mind.

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Just 11% of Americans Tweet Every Month

The study considers active Twitter users to be those who tweet, rather than Twitter's metric of those who log in to the service. It's important to note that about 40% of the users Twitter considers monthly actives never tweet.

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Data Segmentation: Identifying Objects and Classes.

Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.

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Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin's new ranking criteria.

Content marketing begins with a well designed website. Web design must be simple in design with functionality that makes the browsing experience enjoyable and easy (user experience). Your splash pages should load up fast (performance) and have content that is engaging (ongoing fresh and updated content).

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Take control of your brand before the crowd does. Don't react, respond.

What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos. Bloggers include reporters and authorities in many fields of study, don't underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization's press release, blogs and/or website.

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