Custom Content Conference 2014

The Custom Content Conference is produced annually by the Custom Content Council. This event is geared toward content providers, marketing executives, media and vendors and focuses on the latest trends, content strategies, research, case studies and more.

http://bit.ly/1gw572F

Native Ad Workshop Leaves FTC Perplexed #Advertising #Publishing #DigitalMarketing

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format.

http://bit.ly/1hGEQ4e

Want to Lure Shoppers to a Small Store? Give Them a Map

Small retailers across the country are taking advantage of a technology that lets them upload floor plans of their stores to mapping apps and other online services. That means the stores show up in searches if customers call up a map that shows local businesses. Customers can also use the floor plans to get a look inside the store beforehand—or figure out where the store is, if it's located inside a larger building, like a mall.

http://on.wsj.com/193oXjI

When Ads Look Like Content

In a search for new revenue, many news outlets have embraced "sponsored content" -- advertisments that are meant to blend in with regular editorial content.

http://on.wsj.com/1d1bHeQ

Obsessing Over One Keyword Could Kill Your SEO Strategy #SEO #DigitalMarketing

Ever dealt with prospective clients who only want to target a single keyword? This type of myopic "all or nothing" approach to SEO can get you into real trouble.

http://bit.ly/1epAxXp

The Importance of Conversion #DigitalMarketing

While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior.

http://on.mash.to/1h9weTG

The Great Digital Marketing Contradiction & Conundrum #DigitalMarketing

We know there is an inherent value in marketing and that that value is measurable. Can’t that be said about ALL marketing, not just digital? Marketing 101 kids tells us to constantly test, evaluate, analyze and on and on and on, does it not?

http://onforb.es/1h9v6zg

Why Digital Marketing Ninjas Are Missing Clients #DigitalMarketing #SEO

The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too

http://bit.ly/1epzgiQ

Now Twitter Lets You Make Multiple Timelines

"Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."

http://on.mash.to/1aGpx2O

Digital Marketing Industry Worth $62 Billion (Wall Street Journal) #Marketing #DigitalMedia

In recent years, the data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012, according to a new study.

http://on.wsj.com/1dJ3WLV

Facebook Starts Rollout Of Graph Search For Posts, Comments, Check-Ins To Reveal The Past And Present

Graph Searches for posts could become popular places for Facebook to advertise. Facebook briefly experimented with showing ads on Graph Search results pages, but doesn’t any more. It could earn a ton of money if it did, though. Much of Twitter’s ad pitch is that it can help brands reach users that are passionately reading, tweeting or searching for something related to their business. Facebook could steal some of those real-time ad dollars with units on results pages of Graph Searches for posts.

http://techcrunch.com/2013/09/30/graph-search-posts/

Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

"We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine."

http://adage.com/article/digital/facebook-reveals-ad-plans-photo-service-instagram/244563/

How to Create an Influencer Plan that Drives Your Content Marketing

Social media 4-1-1 Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here’s how it works. For every six pieces of content shared via social media (think Twitter for example): Four are pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One piece can be your original, educational piece of content. One piece can be your sales piece, like a coupon, product notice, press release or some other piece of content that no one will pay attention to.

http://www.copyblogger.com/influencer-plan/

Hispanics A Digital Marketer’s Dream (AdWeek) #multicultural #diversity #Branding

Marketers looking for a massive demographic embracing the shifting landscape need to look no further than U.S. Hispanics. They’re a marketer’s dream: digitally savvy, young and socially connected.

http://www.adweek.com/news/advertising-branding/technology-meets-culture-149178

How To Develop A Digital Strategy For Your Nonprofit #nonprofit #strategy

According to The Nonprofit Times, your nonprofit organization should assess who they believe to be the target audience. Define the target audience based on current statistics, website traffic, and any other source of information. Once you start producing content, this audience might shift some.

http://blog.techimpact.org/how-to-develop-a-digital-strategy-for-your-nonprofit/?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer1cd45&utm_medium=twitter