Richard Branson Volunteer Work Is Important for Business Leaders (Entrepreneur) #CSR #Philanthropy #Leadership #RichardBranson

Business leaders should not focus solely on earning money. They must remember that a healthy profit means that a community supports and appreciates the products and services a business offers, and also how that business is managed.

http://bit.ly/1cLLkKG

Building Brand Loyalty a la Richard Branson (Entrepreneur) #Branding #CustomerRelationship

The first step in building a customer-focused business is to ask yourself: What can we can offer customers that others aren't, or won't, because they are so narrowly focused on profit? If you base your new business on this premise, it will be much easier to find an edge over your competitors.

http://www.entrepreneur.com/article/228511