Building Brand Loyalty a la Richard Branson (Entrepreneur) #Branding #CustomerRelationship

The first step in building a customer-focused business is to ask yourself: What can we can offer customers that others aren't, or won't, because they are so narrowly focused on profit? If you base your new business on this premise, it will be much easier to find an edge over your competitors.

http://www.entrepreneur.com/article/228511