Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Tuesday, November 26, 2013

Tactics to Increase Content Consumption

90 percent of the information we take in is visual, and that we process images 60,000 times faster than text. Even more important for global audiences is that visual content often spans multiple languages, where text-based content may not.

http://bit.ly/19PlSzu

Monday, August 26, 2013

New York Times experiments with tweetable highlights in ‘SNL’ story. #social-media #digital #television

“There’s no algorithm at play here beyond journalism,” he said. “If I were to take an almost algorithmic approach, I don’t think I would have picked” either of those quotes, because “My understanding of conventional wisdom is that people like to share more positive things.”

http://www.poynter.org/latest-news/mediawire/221911/new-york-times-experiments-with-tweetable-highlights-in-snl-story/

Media Strategist