“There’s no algorithm at play here beyond journalism,” he said. “If I were to take an almost algorithmic approach, I don’t think I would have picked” either of those quotes, because “My understanding of conventional wisdom is that people like to share more positive things.”
http://www.poynter.org/latest-news/mediawire/221911/new-york-times-experiments-with-tweetable-highlights-in-snl-story/
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