Showing posts with label credibility. Show all posts
Showing posts with label credibility. Show all posts

Wednesday, September 18, 2013

Consumers doubt green-marketing claims #trust #credibility #branding

Nearly a year after the Federal Trade Commission updated its guidelines for environmental advertising, consumers appear more confused or doubtful than ever about what green-marketing claims actually mean.

http://adage.com/article/news/consumers-green-ad-claims-survey-finds/244172/?utm_source=feedly

Friday, September 6, 2013

Cyber Hackers are a real threat, take a proactive approach to security.

The Syrian Electronic Army, which is believed to be a group of hackers who support President Bashar al-Assad of Syria, attacked Melbourne IT, the domain-name registrar used by the Times, Twitter and the British version of the Huffington Post, on Aug. 27, temporarily disrupting traffic and services to the media companies’ websites [see Times, Twitter Attacks Raise New Alarms].

http://smlrgroup.com/preventing-times-twitter-type-dns-attacks/

Media Strategist