Consumers doubt green-marketing claims #trust #credibility #branding

Nearly a year after the Federal Trade Commission updated its guidelines for environmental advertising, consumers appear more confused or doubtful than ever about what green-marketing claims actually mean.

http://adage.com/article/news/consumers-green-ad-claims-survey-finds/244172/?utm_source=feedly

Cyber Hackers are a real threat, take a proactive approach to security.

The Syrian Electronic Army, which is believed to be a group of hackers who support President Bashar al-Assad of Syria, attacked Melbourne IT, the domain-name registrar used by the Times, Twitter and the British version of the Huffington Post, on Aug. 27, temporarily disrupting traffic and services to the media companies’ websites [see Times, Twitter Attacks Raise New Alarms].

http://smlrgroup.com/preventing-times-twitter-type-dns-attacks/

Women Rising: The Unseen Barriers (Harvard Business Review). #diversity #women

Effective leaders develop a sense of purpose by pursuing goals that align with their personal values and advance the collective good. This allows them to look beyond the status quo to what is possible and gives them a compelling reason to take action despite personal fears and insecurities.

http://hbr.org/2013/09/women-rising-the-unseen-barriers/ar/1