Agency Behind J.C. Penney's Axed Logo: Going Backwards Isn't a Magic Fix

From September 2011 until mid-summer 2012, BrandAdvisors was engaged in helping revitalize the J.C. Penney brand and, in turn, bringing back integrity, simplicity and enjoyment to the retail experience. Among the first tasks we addressed was to revitalize the brand identity for the iconic 112-year-old company. The new logo mark was designed to support the vision of becoming America's favorite store while also doing what any strong brand identity does: distinguish itself in a meaningful way.

http://bit.ly/1dK2KY1

Creative Showcase of Impossible Logos (Designrfix) #Logos #Branding #Creative #BrandIdentity

An impossible logo helps to demonstrate that the brand has a bit of a sense of humor, and can be slightly quirky – while at the same time, the overall visual aesthetic can still look very professional, polished and stylish.It can – of course – be remarkably challenging to design a logo that’s technically impossible.

http://bit.ly/1hog1uU

The Sundance Institute a Bright New Identity (Fast Company)#BrandIdentity #Design #SundanceInstitute #nonprofit #Pentagram

Creating a complete identity for any brand is a daunting challenge. When that brand embodies creativity, has a strong legacy, and demands a dynamic presence that can stand up to the silver screen, the task takes on added layers of difficulty.

http://bit.ly/1fOH4xx

‘Yellow Pages’ Gets A Refreshed Logo (DesignTaxi) #Design #Branding

The new look targets people that are task-oriented, “doers”, who need to find other people to complete things they need to get done.

http://designtaxi.com/news/360931/Yellow-Pages-Gets-A-Refreshed-Logo/

Yahoo unveiled a new company logo last week, but not so fast. #design #branding

Yahoo unveiled a new company logo last week, but it appears one of the designers who helped come up with the concept may have had other ideas.

http://www.huffingtonpost.com/2013/09/08/yahoo-intern-max-ma-logo_n_3890451.html?ncid=edlinkusaolp00000003

Yahoo’s new logo design. What. #design #brand

Despite the Yahoo brand now being 18 years old, this latest logo feels like a step backwards in time. The more whimsical elements of the logo, including the varying letter sizes and alignment of the exclamation mark, are at odds with the font they’ve used and did I mention that nasty bevel?

http://socialmediatoday.com/ubersocialmedia/1721676/yahoo-unveil-new-logo-design-which-more-google?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets

What Is the Difference Between Corporate Branding and Consumer Branding? #branding #marketing

Branding is the combination of an organization or product’s image, familiarity and reputation. Successful branding is what creates the lasting recognition among consumers that makes someone or something a “household name,” the first thing that comes to mind when your consumers think of a need or desire related to your brand.

http://yourbusiness.azcentral.com/difference-between-corporate-branding-consumer-branding-13350.html