Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://bit.ly/14h4fea

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://bit.ly/18fxpYx

The Sundance Institute a Bright New Identity (Fast Company)#BrandIdentity #Design #SundanceInstitute #nonprofit #Pentagram

Creating a complete identity for any brand is a daunting challenge. When that brand embodies creativity, has a strong legacy, and demands a dynamic presence that can stand up to the silver screen, the task takes on added layers of difficulty.

http://bit.ly/1fOH4xx

Effective brand identities -- connecting visual with emotional #branding #BrandIdentity #Fortune500

Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://bit.ly/10nfLQ1

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy Florville Catalyst developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Effective brand identities -- connecting visual with emotional. #branding

Following is a compilation of diverse brand identities Florville Catalyst has created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://www.florville.com/branding_case_study/branding_title_page.html

What Is the Difference Between Corporate Branding and Consumer Branding? #branding #marketing

Branding is the combination of an organization or product’s image, familiarity and reputation. Successful branding is what creates the lasting recognition among consumers that makes someone or something a “household name,” the first thing that comes to mind when your consumers think of a need or desire related to your brand.

http://yourbusiness.azcentral.com/difference-between-corporate-branding-consumer-branding-13350.html

Creating effective brand identities –- Behind-the-scene design thinking #branding

Engaging, effective and memorable brand identities connecting the visual with the emotional -- to convey in a glance the brand's mission and to inspire action.

http://www.florville.com/tci_case_study/tci_title_page.html

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html