Content Marketing Guide | The Basics

The way we consume media is rapidly evolving, savvy marketers realize that they must constantly asses and keep up to date on new technology and methods of engagement. Content must add value and always be customer focused. Invest in robust tracking and distribution software to identify and place your messages strategically.

http://bit.ly/1eHL7vz

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://bit.ly/14h4fea

How to protect your business from a cyber attack.

According to a recent study cited by the U.S. House Small Business Subcommittee on Health and Technology, nearly 20% of all cyber attacks hit small businesses with 250 or fewer employees. Roughly 60% of small businesses close within six months of a cyber attack.

http://smlrgroup.com/true-size-doesnt-matter-cyber-attack/

Focus Should be Data Security, Not Device Security

According to the Mobile Work Exchange report, 73% of government respondents admit security and the ability to protect sensitive information across devices is the top barrier to going mobile. - See more at: http://smlrgroup.com/commentary-secure-data-devices/#sthash.UW2DNqi7.dpuf

http://smlrgroup.com/commentary-secure-data-devices/

Banks are being sued for patent infringement related to banking technology that is core to their business.

Since May, three state attorneys general have turned to the Consumer Protection Act to protect banking institutions and other businesses from patent infringement suits.

http://smlrgroup.com/5-banks-target-patent-lawsuits/

September is Ethics Awareness Month at PRSA - inform and educate about ongoing issues and concerns regarding PR ethics. #ethics #PR

Can behavior in social media be policed? Who's in charge if you can? Can there be an ethics code in such a wild and woolly atmosphere? Are there any ethical expectations in social media beyond those already described in the PRSA Code of Ethics?

http://www.prsa.org/AboutPRSA/Ethics/Resources/EthicsMonth/index.html#.Uiz7s8bkuCx

Only 1 in 8 companies has a fully implemented mobile device security policy

he use of internal corporate rules governing the use of mobile devices could greatly reduce the business risks associated with smartphones and tablets. But a well-developed mobile device security policy tends to be the exception rather than the rule

http://smlrgroup.com/mobile-device-security-behind-curve/

Thinking strategically about privacy

For organizations, as the risks associated with personal information continue to escalate, the trend for independent assurance in the privacy sphere keeps growing. Organizations are using a number of tools to address privacy risk. But, organizations and regulators need to work collaboratively to navigate in the increasingly complex privacy landscape. -

http://smlrgroup.com/privacy/