Sustainability Conference | March 22, 23 Drexel Philadelphia

For Immediate Release: 

The Sustainability Collaborative, the leading organization network, and the meeting place of people, ideas and concepts, that is helping to shape the important issue pertaining to universal sustainability; and Drexel University, one of America's most prestigious university's will conduct a Summit Conference March 22 and the 23, 2011, at the Drexel University-Bossone Research Center, 3140 Market Street, Philadelphia, Pa 19104. The Summit Conference will begin at 9am on March 22, 2011.

Keynote speakers will include, Robert L. Lattimer, Senior Fellow, Diversity Studies, John J. Heldrich Center for Workforce Development, Edward J. Bloustein School of Planning and Public Policy, Rutgers University; Debbie McCormack, Deputy Managing Director, Deloitte; Mike Maggio, Vice President, Johnson & Johnson; Glenn Barbi, Vice President, Office of Sustainability, Becton Dickinson; and a senior official from the Obama Administration; the program will be introduced by Ann Lee-Jeffs, founder, Sustainability Collaborative.

Other presenters will include, William F. Lynch, Ph.D., Dean, Goodwin College of Professional Studies, Drexel University, Dr. John M. Gould, the Collaborative for Sustainable & Regenerative Learning at Drexel, Jo Opot, Global Vice President, Business Development, Terra Cycle, Daniel F. Oscar, President & CEO, the Princeton Center for Leadership Training, Fenna Hanes, Executive Director, New England Board of Higher Education, Joanne Gere, Founder, BioScience Collaborative and President, Association for Women in Science, Randi Schoenfelder, Managing Partner, Theololite Human Capital, and others.

The objectives of the SustaiNext 2011, Summit Conference, is to present the latest research by experts regarding America's educational, economic, workforce development, and public policy pertaining to the science and the strategy of sustainability program solution development.

For Additional Information visit www.sustaiNext.org, or contact either Randi Schoenfelder or Joanne Gere at (609) 203-6852 and/or jgere@biosciencecollaborative.com.

Developing an Online Presence.

Developing an Online Presence

Find your Voice          

Don’t  offer  what is already out there.  No one will pay you any bother.  Offer interesting, original, unique content and provide something of real value.  

Authenticity and transparency are a must.

Intellectual Property ™

Does Facebook own everything I post and upload on my site?  Not exactly, in theory you have legal recourse should anyone steal any of your intellectual property.  The truth is that the rewards may not be worth the energy and expense.  Same goes for slander. 

My personal policy is that I don’t post anything on the net unless I’m prepared to face these harsh, yet unlikely consequences.

www.copyblogger.com     

Copywriting

Keep it simple.

The most successful campaigns and messaging speak with one voice.  All of your promotional efforts on Radio, Print, TV, Direct Mail, and the Net should be easily identifiable.  The voice, tone, typefaces, colors, and feel should all be consistent.

¨  Add something personal to your profile, on and off the net

¨  Use concise headers no more than eight words, bullets, icons and other graphics to highlight critical selling points.  

¨  Readers tend to scan, keep your pages short, and stay on topic. 

¨  Integrate keywords mindful of density.

¨  Avoid slang and colloquialisms.

¨  Less is always more when copywriting, get to the point.

¨  Write using an active voice.

¨  Break key ideas into bullet points. 

Developing an Online Presence

Editorial Guidelines

Google       http:// adwords.google.com/select/guidelines.html

Yahoo!       http:// searchmarketing.yahoo.com/rc/srch/lg.php

MSN          http:// advertising.msn.com/msnadcenter/

Delete all offensive content on your sites. 

Don’t overdo it!

¨  Don’t say anything you don’t feel comfortable saying online.

¨  Don’t engage in a war of words on the net. 

¨  You don’t have to respond to everything that is being said out there, resist the temptation.   

¨  Don’t place a link to your blog on somebody else’s blog unless you’ve written or contributed something that justifies your citing your own work. 

¨  Don’t play someone else’s game. Keep it above board, play to win and have fun!

CHECK THE BANNED LIST!       

http:// adwords.google.com/select/contentpolicy.html   

WORDS TO AVOID - about, a, an, are, as, at, be, by, com, de, en, for, from, how, I, in, is, it, la, of, on, or, that, the this, to, and, was, what, when, where, who, will, with, www 

Best Practices

When in doubt as to what is acceptable on the web, rely on your good old fashioned common sense.  

Top of Form

Bottom of Form

Metrics

Metrics

The boundaries between news and entertainment are being further distorted from this virtual world our society is embracing. Read my white paper, http://bit.ly/hm2Igh .

Sponsorship Opportunities | IABC Heritage Region 2011 Conference

Sponsorship Opportunities Now Available for The IABC Heritage Region 2011 Fall Conference

Customizable sponsorship opportunities are available at levels from $500 to $10,000, with appropriate recognition, branding and benefits, which may include signage, and one or more complimentary conference registrations.

The annual IABC Heritage Region Conference typically draws about 200 professional communicators who gather to network, share best practices, learn from the best practitioners and have a little fun. The IABC Heritage Region covers 17 states, plus Washington, D.C., with more than 2,800 members working within the communications field.

 

FAST FACTS:

• This is our 6th year, and we’ve grown attendance in each, despite the economy. Holding the conference in Detroit makes for short, cheap flights or manageable drives, reasonably priced hotel and all-around cost effectiveness.

• Speakers include some of the communication field’s most influential and well-respected speakers from industry-leading companies along with senior IABC leaders.

• We’re starting to approach our deadline for marketing materials – all told, we’ll generate about 50,000 impressions with direct marketing efforts, depending on the level of sponsorship.

Don't miss this opportunity!

Contact one of our sponsor relations representatives for details on how you can fine tune your investment for maximum impact.

Andrew Ciccone (845) 702-6226

Tom OConnell (248) 960-3607

Barbara Puffer (203) 494-2765

Gary Spondike (248) 591-2610

Social Media Basics

Just a bite

Expand your reach and influence online

Would you like to learn more ways to make your blog postings, tweets and other status updates more effective? If so, please join me at PRSA’s Feb. 22 webinar, “Write for Social Media.” You’ll learn how to:

• Use the 70-20-10 rule for engaging your followers, plus other tips for making sure your status updates are welcome guests, not intrusive pests.
• Pass the “who cares?” test and four other techniques for becoming a resource, not a bore, on social media.
• Get retweeted and liked. Learn a dozen steps for expanding your influence and reach on Facebook and Twitter.
• Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
• Make your posts personable. There’s a reason they call it “social” media.
• Tweak your tweets. Get your message across in 140 characters or less. Plus, learn how to make 140 characters go further — and when you must come in under the character limit.

Excerpt from Ann Wylie's Writing Tips

Learn more about social media, http://www.ciccone-pr.com/Social_Media.html

Horse & Hunt Country

Horse & Hunt Country

SEO

SEO is all about content . . . keywords and phrases make great copy. 75% of your leads and overall ranking is accomplished by link building off-site. On site SEO generates about 25% of your leads and Google ranking. Give us a call, let's get busy!
www.ciccone-pr.com
SEO