Flat design is more than an artistic treatment - it's a response to serious functionality skeuomorphism issues. #digital #design

For every action, there is a reaction. And in the world of digital design, flat imagery is cropping up more, in part as a reaction against skeumorphism. Skeuomorphism is the practice of incorporating the look of an object that was made in another material into a design: what was once functionality becomes ornamentation.

http://uxmag.com/articles/a-look-at-flat-design-and-why-its-significant