The key is authenticity and transparency – if your organization is not comfortable with this yet, then Instagram may not be for you (right now).
http://www.giftworksconnect.com/2013/08/giftworks-guest-blog-julia-campbell-15-ways-nonprofits-can-use-instagram/?utm_source=buffer&utm_campaign=Buffer&utm_content=bufferebb87&utm_medium=twitter
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