McCann Erickson creates an emotive campaign to get dog owners to clean up after their pets. #motion #advertising

No more dirty parks and sidewalks. Town engaged volunteers to bag it, box it and send it back to its owners. “It’s your dog, it’s your dog poop, ... We are just returning it to you.”

http://www.nytimes.com/2013/08/07/world/europe/a-special-delivery-of-sorts-to-warn-dog-owners-in-spain.html