"The #1 Content #Marketing Mistake #Nonprofits Make "

"Many nonprofits have jumped on the content marketing bandwagon – publishing blog posts, videos and other rich media – which is great! However, one tiny misunderstanding about the nature of effective content marketing can sink those efforts before they even begin.One of the worst things a nonprofit can do is simply transition their existing promotional content to digital mediums, and hoping that it will attract new donors."

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