The Role of the Logo in the Third Age of #Branding

Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC.When branding began is irrelevant now, in any case. What’s really interesting is the journey and rudimental development of market forces. Unique selling points, differentiation, quality assurance, provenance – all modern terminology, but age-old tenets of the free market.

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