Science and Branding or the ‘Science’ of #Branding?

21st century marketing marks the dawn of an age that surpasses simple industrialization, commerce and structuralism, and celebrates more human traits. Financial and economic interactions are the culmination of human transactions in the widest sense, transactions which begin with exchanges of thoughts, emotions, experiences and social activities.In short – it’s complicated out there and we marketers need to mirror that complexity with practical, diverse, layered and integrated propositions.

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