Create quality profiles. Hopefully your employees are proud of where they work, so letting them know how they can help the firm by maintaining a high quality profile on LinkedIn, Facebook, Twitter and other social networks makes sense. Offer them consistent language to use in their profiles that reflect your firm’s branding strategy, and ask them to include links to your firm website and blog. Have them post professional photos, especially on LinkedIn.
http://www.therainmakerblog.com/2014/03/articles/law-firm-marketing-1/are-you-overlooking-a-great-social-media-marketing-tool/
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