How to keep your brand relevant #career

When you really understand why your brand is important to consumers, you can build marketing programs that give them a reason to care and take notice. Most importantly, by changing with the times, a brand can maintain relevancy and grow along with its consumers--which is the best possible outcome for any relationship.
http://www.inc.com/michael-olguin/5-tips-to-keep-your-brand-relavent.html