Disgruntled fliers taking to Twitter to vent their grievances about airlines has become commonplace. But a consumer turning one of those 140-character complaint into an ad? That's something new -- and marketers should have a plan to navigate this new potential route for consumer complaints to go viral.
http://adage.com/article/digital/angry-customers-buy-twitter-ads-air-grievances/243960/
Showing posts with label British Airways. Show all posts
Showing posts with label British Airways. Show all posts
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