Top 13 Cyber Security predictions for 2014

In 2014, threat intelligence gained within the enterprise network will offer new defence capabilities for mobile devices operating outside protected networks. Intelligence gained by mobile devices will offer new signature capabilities to further strengthen enterprise networks.

http://bit.ly/19IW2hW

New Rules For Writing The Perfect Cover Letter.

(Business Insider) People need to focus their cover letters on the company they’re applying to, not on themselves.

http://read.bi/172gJqQ

Warren Buffett offers up his insights for your women in the workforce.

The Berkshire Hathaway CEO told women to "stop holding yourself back" and shared personal stories — including how he overcame his fear of public speaking — to highlight universal career lessons.

http://read.bi/1fBOFgv

The Yin and the Yang of Social Media

A comprehensive brand assessment identifies values and goals, services - products - procedures, and keywords - channels - vocabulary.

http://bit.ly/17lUxFd

5 dumb negotiating mistakes smart people make

Begin any business-related situation in an amicable manner, especially with a negotiation. Start a conversation in a friendly manner - it's up to the other person to save or damage the relationship.

http://cbsn.ws/1bDRyLa

Data Segmentation: Identifying Objects and Classes.

Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.

http://bit.ly/1eHSSl2

The Right Moves: Job Search and Career Development Strategies for Lawyer

This is a must read for all women attorneys who are trying to break through the glass ceiling. Shari Davidson is a search consultant who specialize in placing top lawyers.

http://amzn.to/183RlEf

Should You Use Facebook for Professional Networking?

The key Between Social and Professional Networking, is be careful and use your connections wisely (on LinkedIn, Facebook, and Twitter).

http://bit.ly/1bDR0Vn

Take control of your brand before the crowd does. Don't react, respond.

What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos. Bloggers include reporters and authorities in many fields of study, don't underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization's press release, blogs and/or website.

http://bit.ly/1eHRuPp

Now Twitter Lets You Make Multiple Timelines

"Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."

http://on.mash.to/1aGpx2O

Why Your Experience And Education Won’t Get You Hired

In the end, when a hiring decision needs to be made, most employers will choose an honest individual who shows presence, enthusiasm, and passion for the company and the job over hard skills and qualifications.

http://bit.ly/1aTENzk

The majority of businesses are unprepared for a cyber attack

The largest issue identified via the survey was financial, with 65% of respondents saying that budget constraints posed the biggest barrier to meeting security expectations.

http://bit.ly/1aGw51j

Your Business' Security Is Only as Strong As Your Employee's Weakest Tweet

(Huffington Post) employee social media use can open up a business to increased risk of fraud and data theft. Data leaks via social media can expose the business to risk.

http://huff.to/1j4SL0n

Even in a world of high-tech communications, story-telling can be the best way to get a message across.

Whatever you do, don't preface your story with an apology or ask permission to tell it. Be confident that your story has enough relevance to be told and just launch into it.

http://on.wsj.com/1aGpaVY

The Rise of Mobile Advertising and How to Best Use it

Develop your websites to be mobile ready, then optimize them for mobile searches. Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. All campaigns must create content that is engaging, target your ads when mobile shoppers are in-store when they are pre-disposed to buy.

http://bit.ly/17lOel0

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #i

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://www.florville.com/diversity_case_study/diversity_programs.html

Effective brand identities -- connecting visual with emotional. #branding

Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://www.florville.com/branding_case_study/branding_title_page.html

What makes a brand genius? (Ad Week) #branding

10 brands and their chief marketing executives pushed well past convention to deliver breakthrough branding initiatives -- deeply savvy in their approach to marketing in this social and fragmented world.

http://www.adweek.com/news/advertising-branding/what-makes-brand-genius-152596

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://www.florville.com/diversity_case_study/diversity_programs.html