Showing posts with label wisdom of the crowd. Show all posts
Showing posts with label wisdom of the crowd. Show all posts

Monday, September 9, 2013

I refuse to stop running Twitter Ads until @British_Airways finds the lost luggage #empowerment #wisdom #crowd

Disgruntled fliers taking to Twitter to vent their grievances about airlines has become commonplace. But a consumer turning one of those 140-character complaint into an ad? That's something new -- and marketers should have a plan to navigate this new potential route for consumer complaints to go viral.

http://adage.com/article/digital/angry-customers-buy-twitter-ads-air-grievances/243960/

Friday, September 6, 2013

The sharing economy; to tell the stories of sharing economy participants to media, policymakers, and everyone else #nonprofit #crowd #wisdom

"A thriving bottom-up economy where technology helps facilitate person-to-person economic interactions around everything in our daily lives--around food, shelter, childcare, and cars--where we've figured out how we take the assets we have and use them as efficiently as possible.

http://www.fastcoexist.com/3015817/an-advocacy-group-to-protect-the-growing-fragile-sharing-economy

Media Strategist