Truth and Lies of Social Media ROI #SocialMedia #ROI

ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them.

http://huff.to/18SVYiv

Metrics your nonprofit needs to measure #nonprofit #metrics

Tracking the number of site visits your website receives is fine and dandy - after all, being able to show that your marketing efforts are working is never a bad thing. However, taking this a step further and seeing the visitor to donor ratio can give you a deeper analytics dive. It’s more effective to track not only the visitors but find which ones actually donated.

http://info.firstgiving.com/blog/bid/94762/5-metrics-your-nonprofit-needs-to-measure?utm_source=twitter&utm_medium=social&utm_content=1431210

Capacity Business Consulting Introduces Strategic Marketing Plan Services

Strategic Marketing Plan Drastically Increases ROI on Marketing Spend Newburgh, NY — Capacity Business Consulting announces its exciting new Strategic Marketing services designed to drastically increase the return on a company’s investment in advertising, web, collateral, and other efforts. The key ingredient to success is the research conducted in a proper situational analysis including target market, psychographics, SWOT, competition, etc. This is a crucial first step that allows sound development of an efficient and effective strategy. Capacity Business Consulting’s broad array of services includes feasibility studies, funding preparation, issue analysis, improvement strategy, marketing strategy, sales preparation, business brokerage, etc. for small- to medium-sized businesses and startups in any industry.

http://www.CapacityBusinessConsulting.com