Metrics your nonprofit needs to measure #nonprofit #metrics

Tracking the number of site visits your website receives is fine and dandy - after all, being able to show that your marketing efforts are working is never a bad thing. However, taking this a step further and seeing the visitor to donor ratio can give you a deeper analytics dive. It’s more effective to track not only the visitors but find which ones actually donated.

http://info.firstgiving.com/blog/bid/94762/5-metrics-your-nonprofit-needs-to-measure?utm_source=twitter&utm_medium=social&utm_content=1431210