PR and Social Media Measurement Conference

The top 5 takeaways from our PR and Social Media Measurement Summit , taking place in Washington D.C. February 18-19: Measurement + engagement = growth. You're already putting hours into establishing a connection between your customers and your brand; now learn measurement techniques that will make creating laser-focused content a breeze. You don't have to measure more, just measure smarter. Hear from experts about which measurement tools will work for you — and which tools aren't worth the hassle. The key influencers in your field are your best untapped resource. Find out how you can determine who those influencers are and measure how large their impact is on your customers.

http://bit.ly/JwJUKh

Metrics your nonprofit needs to measure #nonprofit #metrics

Tracking the number of site visits your website receives is fine and dandy - after all, being able to show that your marketing efforts are working is never a bad thing. However, taking this a step further and seeing the visitor to donor ratio can give you a deeper analytics dive. It’s more effective to track not only the visitors but find which ones actually donated.

http://info.firstgiving.com/blog/bid/94762/5-metrics-your-nonprofit-needs-to-measure?utm_source=twitter&utm_medium=social&utm_content=1431210