Monday, October 14, 2013

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

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