Great Guinness beer ad by BBDO makes your thirsty #branding #diversity #advertising

New York-based advertising agency BBDO New York has created a beautiful new ad for Guinness that tugs on the heartstrings, unlike most beer commercial you have seen. The one-minute ad opens on a scene of wheelchair basketball players, aggressively fighting it out in a game of basketball. They are full of emotion, being equally frustrated and happy whenever each player misses a shot or scores a point. As the game progresses, one player ends up in a hustle and falling over but is quick to get back on his chair independently and confidently.

http://designtaxi.com/news/360476/An-Unconventional-Heartwarming-Beer-Ad-With-An-Unexpected-Ending/

‘Unnecessary Freshness’ – new ad campaign by Old Spice features NFL players in strange situations that save the day. #branding #advertising

In this new instalment of ads, they have taken down the silliness of the Old Spice man a notch, by pulling new faces from America’s NFL league into the limelight. The new ads feature a theme of ‘Unnecessary Freshness’ and feature these sports stars in strange situations where Old Spice saves the day. A total of four wacky ads have been created.

http://designtaxi.com/news/360477/Old-Spice-Unveils-Unncessary-Refreshing-New-Ads/

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Doritos Locos Tacos es Bueno Taco Bell #advertising #marketing #branding

Sales are Going Loco at Taco Bell, Ad Age's Marketer of the Year

http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/

Engaging motion graphics -- Exciting…Memorable…Moving. #motion

Our motion graphics reel showcases a range of organic, engaging title and logo treatments for live conferences, campaigns and experimental projects. In every project our goal is to engage the audience, capture the essence of the message and deliver a memorable experience.

http://www.florville.com/portfolio/motion-graphics.html

Creating effective brand identities –- Behind-the-scene design thinking #branding

Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Thinking [BRAND] Out Loud; a series designed to capture the behind-the-scenes thinking of our strategic branding solutions. Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Memorable nonprofits and CSR campaigns – Engaging Audiences. Advancing causes. #nonprofit

A compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://www.florville.com/case_study_non_profit/non-profit-title-final2.html

Creating effective brand identities –- Behind-the-scene design thinking #branding

Engaging, effective and memorable brand identities connecting the visual with the emotional -- to convey in a glance the brand's mission and to inspire action.

http://www.florville.com/tci_case_study/tci_title_page.html

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html