"The Coming Out of Brands": New report on #LGBT equality in #advertising #diversity #inclusion

Representing LGBT people in advertising isn't just fair, it's also good marketing sense. According to "The Coming Out of Brands," a new report by online publication Curve by Getty Images.

http://bit.ly/1fac1wc

How to Help Your Brand Connect to #LGBT Audiences #Branding #Diversity

Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.

http://bit.ly/IduEkq

More Companies Come Out For LGBT Rights (Forbes) #LGBT #CorporateResponsibility #Diversity

The HRC has been running its survey, called the Corporate Equality Index, since 2001. It rates companies based on how hospitable their workplace policies are for LGBT employees

http://onforb.es/17nm896

Gay #Marriage Takes Off (Wall Street Journal) #LGBT #Progress

Gov. Chris Christie's decision Monday to drop an appeal of a lower court's decision allowing for same-sex marriage in New Jersey stunned and delighted gay rights advocates and left leaders on both sides of the issue plotting their next moves.

http://on.wsj.com/1bq9Lvz

#India’s First Radio Station for #Gay Community (Wall Street Journal) #LGBT #Radio

Q Radio is India’s first radio station tailored to the lesbian, gay, bisexual and transgender audience and has been broadcasting around the clock from Bangalore since September.

http://on.wsj.com/17IKBZY

Thailand May Lead Most of Asia-Pacific on Same-Sex Benefits (WSJ) #LGBT #GlobalDevelopment #Equality #Thailand

The Thai government plans to introduce a landmark civil-partnership bill that will extend most marriage benefits to same-sex couples, a move that would put Thailand at the forefront of the gay-rights movement in most of the Asian-Pacific region.

http://on.wsj.com/1b5vHKL

If Betty Crocker Can Feature Gay People, Why Can't Barilla? (AdAge) #lgbt #BettyCrocker #Barilla

Some brands in the U.S. are pushing the envelope with edgier campaigns that bypass the traditional smiling family approach. For instance, Ragu got plenty of attention last year with a spot that referenced the sexual habits of parents.

http://bit.ly/16QR9lm

Should P&G Use Its Influence to Defend Gay Rights in Russia? (AdAge) #LGBT #Diversity #Equality #Branding #GlobalTransparency #CSR

Once almost all brands stayed clear of hot political and social issues, but today's trend to participate in what has become known as "advocacy marketing" has changed the game. Procter & Gamble is the newest company in the line of fire. As Vladimir Putin's Russia has enacted draconian anti-gay legislation, the world's LGBT community has called for boycotts of the upcoming Olympics

http://bit.ly/1fOHELZ

U.S. Olympic Committee Changes Bylaws to Support LGBT Rights (Mashable) #Olympics #LGBT #Russia

The United States Olympic Committee added a ban on discrimination against sexual orientation to its official bylaws on Friday, formally throwing support behind LGBT rights ahead of the 2014 Winter Olympics in Sochi, Russia.

http://on.mash.to/17EcKNh

Grey Poupon's Iconic Ad Transformed into Print Supporting LGBT Community (AdAge) #LGBT #Diversity

In honor of National Pride Month, Grey Poupon and Crispin Porter & Bogusky transform one of the key scenes from the "Pardon Me" commercial.

http://bit.ly/162XY8n

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://bit.ly/VSO5UI

Gay Rights Advocates Boycott Barilla After President of Pasta Maker’s Remarks (ABC News) #LGBT #Diversity

In its advertising, Barilla represents the family - because it's what welcomes everyone and what has always been identified with our brand.

http://abcnews.go.com/Business/barilla-president-apologizes-gays-pasta-ads/story?id=20383754

As Gay Culture Goes Mainstream, So Must Advertising to Gays (AdAge) #LGBT #Diversity #Branding

As gay goes mainstream, marketers need to do the same in planning and buying their media. If brands are not inclusive in their marketing, they could be unwittingly communicating that they are exclusive.

http://adage.com/article/the-big-tent/gay-culture-mainstream-advertising-gays/243719/

If we don't talk about differences, how will we ever grow to understand each other? @elimin8prejudic #equality #inclusion #leadership

We advocate a better understanding between people and eliminate #prejudice along the way | #bullying #LGBT #religious #racial #disability #equality Worldwide via Ohio · EliminatePrejudice.org

https://twitter.com/elimin8prejudic

Supreme Court has sent a very affirming message to LGBT youth that they are part of American society #LGBT #diversity #inclusion

"Everyday, LGBT youth are sent a message that they are less than," said Sainz. "Imagine the power [the Supreme Court’s affirming message] has to a gay or transgender youth sitting in say Mississippi. For the very first time, they may very well have received the message from the highest levels of the United States government that they are in fact no different than their straight counterparts.”

http://www.hrc.org/blog/entry/the-supreme-courts-powerful-message-to-lgbt-youth

Building a truly inclusive organization. #diversity #inclusion

A diverse workforce leads to more profitable and innovative companies, the next big challenge is to manage inclusion, something many organisations are struggling to deal with.

http://www.hrmagazine.co.uk/hr/features/1078152/building-truly-inclusive-organisation