As Gay Culture Goes Mainstream, So Must Advertising to Gays (AdAge) #LGBT #Diversity #Branding

As gay goes mainstream, marketers need to do the same in planning and buying their media. If brands are not inclusive in their marketing, they could be unwittingly communicating that they are exclusive.

http://adage.com/article/the-big-tent/gay-culture-mainstream-advertising-gays/243719/