Should P&G Use Its Influence to Defend Gay Rights in Russia? (AdAge) #LGBT #Diversity #Equality #Branding #GlobalTransparency #CSR

Once almost all brands stayed clear of hot political and social issues, but today's trend to participate in what has become known as "advocacy marketing" has changed the game. Procter & Gamble is the newest company in the line of fire. As Vladimir Putin's Russia has enacted draconian anti-gay legislation, the world's LGBT community has called for boycotts of the upcoming Olympics

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