Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads for everything from salad dressing to air freshener—in other words, consumer products not normally associated with sexual imagery.
http://bit.ly/1fOGLCS
Showing posts with label Old Spice. Show all posts
Showing posts with label Old Spice. Show all posts
Tuesday, October 22, 2013
Wednesday, September 11, 2013
‘Unnecessary Freshness’ – new ad campaign by Old Spice features NFL players in strange situations that save the day. #branding #advertising
In this new instalment of ads, they have taken down the silliness of the Old Spice man a notch, by pulling new faces from America’s NFL league into the limelight. The new ads feature a theme of ‘Unnecessary Freshness’ and feature these sports stars in strange situations where Old Spice saves the day. A total of four wacky ads have been created.
http://designtaxi.com/news/360477/Old-Spice-Unveils-Unncessary-Refreshing-New-Ads/
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