‘Unnecessary Freshness’ – new ad campaign by Old Spice features NFL players in strange situations that save the day. #branding #advertising

In this new instalment of ads, they have taken down the silliness of the Old Spice man a notch, by pulling new faces from America’s NFL league into the limelight. The new ads feature a theme of ‘Unnecessary Freshness’ and feature these sports stars in strange situations where Old Spice saves the day. A total of four wacky ads have been created.

http://designtaxi.com/news/360477/Old-Spice-Unveils-Unncessary-Refreshing-New-Ads/