When Ads Look Like Content

In a search for new revenue, many news outlets have embraced "sponsored content" -- advertisments that are meant to blend in with regular editorial content.

http://on.wsj.com/1d1bHeQ

Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin's new ranking criteria.

Content marketing begins with a well designed website. Web design must be simple in design with functionality that makes the browsing experience enjoyable and easy (user experience). Your splash pages should load up fast (performance) and have content that is engaging (ongoing fresh and updated content).

http://bit.ly/1eHS53y

Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural

Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.

http://www.florville.com/multicultural%20case%20study/multicultural.html