Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)?No, it isn't the year 2000 all over again. This is today's search environment.
http://bit.ly/1hGFtecWednesday, December 11, 2013
The 'New SEO' is Plain Old Marketing #SEO #SEM
The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization actually means in a new landscape.
http://bit.ly/1hGEIC1Monday, December 9, 2013
Expanding from Local to National SEO with Google Trends #SEO #SEM
It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential?
http://bit.ly/1aM1m3tFriday, December 6, 2013
Hire The Right Type Of SEO Firm #SEO #SEM
There are many different types of SEO firms, and as a client you need to know what they are in order to hire the right type for your business. This guide to the different types of SEO firms will tell you the questions you need to ask yourself about your business to make sure you choose one that matches your objectives and needs.
http://onforb.es/18SUqVPWednesday, December 4, 2013
" 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy" #SEO #SEM
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO.
http://bit.ly/1eEATccTuesday, December 3, 2013
Learning Basics for Better Content & SEO Results #SEO #SEM
We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about them? Do you understand what they're capable of learning and how they go about it?
http://bit.ly/1eEATccMonday, December 2, 2013
" The Brave New World of SEO" #SEO #SEM
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change.
http://selnd.com/18SUyonFriday, November 29, 2013
Lower Your Site's Bounce Rate #Marketing #SEO #SEM
On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users "bounce"?
http://on.mash.to/1epBqPIObsessing Over One Keyword Could Kill Your SEO Strategy #SEO #DigitalMarketing
Ever dealt with prospective clients who only want to target a single keyword? This type of myopic "all or nothing" approach to SEO can get you into real trouble.
http://bit.ly/1epAxXpTuesday, November 26, 2013
Link Building 101#Engagement #SEO #SEM
"Link building can be a difficult task, requiring knowledge, patience and trust. Going after good links is a project, not an overnight success.Despite this, link building is something anyone can do, especially if they have a valuable website. "
http://bit.ly/1epA9rNMonday, November 25, 2013
Why Digital Marketing Ninjas Are Missing Clients #DigitalMarketing #SEO
The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too
http://bit.ly/1epzgiQFriday, November 22, 2013
Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin's new ranking criteria.
Content marketing begins with a well designed website. Web design must be simple in design with functionality that makes the browsing experience enjoyable and easy (user experience). Your splash pages should load up fast (performance) and have content that is engaging (ongoing fresh and updated content).
http://bit.ly/1eHS53yWednesday, November 20, 2013
Now Twitter Lets You Make Multiple Timelines
"Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."
http://on.mash.to/1aGpx2OTuesday, October 22, 2013
What Facebook Marketing Is Actually Working?
Tips and research on what is working in Facebook marketing and what is not. According to this article most Facebook users are mobile, and Facebook hash tags are hurting your brand more than helping it. Online stores that use Facebook ads to target past visitors are garnering the most click through rates.
http://bit.ly/1fRhPdXTuesday, May 21, 2013
The yin of #socialmediamarketing and the yang of #seo.
The yin of #socialmediamarketing and the yang of #seo.
http://www.onlywire.com/r/124168980Monday, May 20, 2013
Good page ranking starts with quality content.
If you don’t have a search function on your site, get one set up today. Internal site search tracking is useful for content analysis. Any internal site search on your website, can identify new content or keyword opportunities to improve your overall page engagement.
http://www.onlywire.com/r/124133016